McDonald’s has teamed up with Leo Burnett Malaysia to launch an innovative Out-of-home (OOH) advertising campaign in Malaysia. The OOH campaign called “McDonald’s Fries Crosswalk” was deployed at the Jalan Bukit Bintang intersection – which is known as the “golden triangle” of Bukit Bintang and is one of the busiest areas of the capital Kuala Lumpur, with millions of cars and pedestrian passersby every day.

McDonald’s has used yellow color to paint the lines, creating the effect that the main lines are like crispy golden fries. McDonald’s also drew the fries cups at each end of the line to create a better effect with passersby. Some of the “potato pieces” even have “ketchup stains” on the top!

“Fries Crosswalk” leads people directly to the first McDonald’s in Malaysia, which opened in 1982 in Bukit Bintang. This is considered one of the ways for Malaysia to attract tourists to Kuala Lumpur after tourism was affected by the Covid-19 pandemic.

Bukit Bintang (Bintang Walk) is the largest shopping mall in Kuala Lumpur, where there are many busy shopping areas and high-class hotels and luxury restaurants.

According to quangcaongoaitroi.com, marketing-interactive.com