This was announced by KFC Malaysia’s Brand Head Stephen Chew and chief marketing officer Chan May Ling in a press event in KFC, Pavilion KL, along with their plans for the campaign to capture the hearts and stomachs of KFC lovers.
Chew said KFC is more than just having good chickens but it is about the entire experience of eating in the restaurant throughout the ups and downs of life.
He then recalled the rich heritage of the 75-year-old fast-food chain and addressed the challenges of keeping service running during the pandemic.
Under the Finger-Lickin’ Good Campaign, KFC will continue to commitment to providing uncompromising value and quality of food and customer experience.
Meanwhile, Chan also unveiled KFC’s Quality Taste Guaranteed policy that allows customers to scan a QR code to replace any unsatisfactory piece of chicken through an online form.
KFC Malaysia has also brought about the ‘Jimat Siang’ limited time promotion that offers value lunch combo meal sets discounted to as low as RM7.99 from Monday to Thursday between 12pm to 2pm via dine-in, take away and drive-thru.
Along with the campaign, KFC Malaysia has also released 11 exclusive NFT artwork depicting classic KFC moments and are also an tribute to the branch’s 11 secret herbs and spices.
The collection consists of 4 Together Editions artwork by Wilson Ng, 4 Moving Fried Chicken artwork by Book of Lai, and 3 Generations artwork by Arif Rafhan.
As of now, 8 of the NFTs were up for bidding on OpenSea and it will end on 16 May, just before midnight. The bidding of each artwork starts at 0.08 ETH (≈RM834).
The remaining three, one from each series, can be won by participating in a contest on KFC Malaysia’s Instagram page that will be posted on 12 May.
Proud owners of KFC’s NFTs will also get a RM20 KFC voucher every month for an entire year through a promo code sent via their MetaMask wallet.
As for the Instagram contest, users must leave a single comment on the contest post and tag one of the three artists with the hashtags #OriMomentKFC and #ItsFingerLickinGood.
According to malaysiatrend.com