This Singapore-based startup operates in more than 80 cities in four countries in Southeast Asia: Singapore, Indonesia, Philippines and Vietnam and operates more than 1,200 budget hotels and hotels.

Launched in late 2015, RedDoorz began to gain a foothold in early 2016 by focusing on the Indonesian market. RedDoorz is known as Southeast Asia's fastest growing company, a company focused on hotel management with technology. Its goal is to provide affordable accommodation for all travelers, with a view that allows more people than ever to travel and find reliable accommodation in cities and destinations come big in the area.

The idea of ​​starting a business came to Amit Saberwal and Asheesh Saxena while they were working at MakeMyTrip. Working closely in the Asia-Pacific region, they feel that technology can change everything here.

This is the strongest online hotel reservation platform in Southeast Asia, having served more than 700,000 customers in Indonesia and including more than 3,000 rooms in 17 cities (according to 2018 data).

RedDoorz operates with small and independent properties – one floor below the middle-class hotels – and standardizes the stay experience. They tag the properties of the rooms, depending on their agreement with each owner. The team now claims to have more than 500 properties in Indonesia, recording a total of 3,000 rooms.

However, unlike international hotel chains, RedDoorz focuses on the domestic tourism market in Southeast Asia. According to RedDoorz founder and CEO Amit Saberwal toSouth China Morning Post, domestic tourists make repeated trips so that they do not need to ask customers again each time. He estimates that 70% of RedDoorz customers are repeat visitors. Compared to the industry average of 20% to 25%.

RedDoorz is disrupting the hotel industry by, essentially, converting discrete supply inventories into branded, standardized accommodations. It also leverages its mobile apps and digital channels to drive stronger consumer needs.

Source: seasia.co