The consortium, which is named the Southeast Asia eCommerce Anti-Counterfeiting Working Group (SeCA Working Group), comprises various intellectual property rights (IPR) owners, IPR owners groups and platforms with eCommerce features, committed to collaborating with its stakeholders to “address rapidly evolving issues” of counterfeit trade in online retail and support both its participating platforms and brand owners in their intellectual property rights (IPR) and consumer protection efforts in the e-commerce environment.
The consortium was launched in tandem with IP Week @ SG, organised by the Intellectual Property Office of Singapore (IPOS).
In addition, SeCA says it will create an online directory, accessible at secagroup.org, that will house the intellectual property rights (IPR) protection policies, programs, tools, and resources made by Lazada to assist IPR owners to manage and prevent IPR-infringing activities on participating platforms.
The SeCA Working Group also unveiled plans to provide an online directory. The directory will house the respective intellectual property rights protection policies, programs, tools and resources offered by Lazada to support IPR owners in their efforts to manage and deter IPR-infringing activities on the participating platforms.
According to sg.finance.yahoo.com, insideretail.asia and secagroup.org
