The online market, run by Grab’s on-demand goods delivery service GrabMart, offers fresh fruits and vegetables, meat, seafood, grains, and plant-based products and promises next-day delivery.

It is Grab’s third online supermarket in Southeast Asia – following Singapore and Malaysia – launched on the back of its fast-growing grocery delivery service.

In the Philippines, the goods come from farmers and suppliers across the country. The company partnered, among others, with suppliers such as Teraoka Family Farm, Bukidnon Milk Company, Emerald Fresh, 28 Derby, Tender Bob’s, and Don Bangus.

Orders placed before a 5 pm cut-off time will be available for next-day delivery. Upon arrival at Grab’s sorting and packing facility, Grab immediately packs each order, and assigns a delivery partner to bring fresh produce right to customers’ doorsteps at their preferred time, the company said.

Anton Bautista, head of deliveries of Grab Philippines, said the service would help consumers access high-quality fresh produce during the Covid-19 lockdown and beyond.

“GrabSupermarket Fresh is a new format we are launching under GrabMart to meet the fast-growing and evolving grocery needs of Filipino online consumers,” Bautista said.

“As lockdowns continue to impact the flow of goods and fresh produce into Metro Manila, we believe that our latest offering will enable our users to safely and conveniently access farm-fresh produce easily through the Grab app,” he added.

According to Investvine