Officially launched on November 13, 2019, the number one auditorium – The FLEXOUND auditorium – of the 9-screen multiplex is equipped with FLEXOUND Augmented Audio™. The theater has 140 premium Milano-seats manufactured by Ferco Seating. It is now the largest cinema in the world with the FLEXOUND Augmented Audio™ enhancement in every seat.

TGV Cinemas is a fast-growing entertainment company operating the second-largest multiplex cinema chain in Malaysia. TGV Cinemas is strongly developing its offering to be able to provide its customers the best movie-going experiences in the region. TGV decided to invest in the new FLEXOUND Augmented Audio™ technology to be the first Southeast Asian cinema company to incorporate it.

With Flexound technology, the 140 seats in the cinema all have their own sound system. FLEXOUND technology allows the audiences to enjoy the movies even with the sensation of touch beyond just using vision and hearing.

Flexound Augmented Audio is designed and engineered in Finland. The Flexound team started work in 2015 to help children with autism and disabilities by adding tactile sensations to music, and now the technology is integrated into cinemas to provide better experiences for viewers.

FLEXOUND Augmented Audio™ complements all current cinema sound systems. The technology offers equal sound quality in every seat independent of seat location. It improves the clarity of dialogue and lower-pitched tones and requires no wearable accessories.

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