This new feature lets you pick workouts from a library of structured workouts, and then have the goggles walk you through each step, noting the specified intensity and stroke information – all in real-time. This feature is available for all FORM swim goggles (meaning, no new hardware here).

However, there’s a catch: It’s not free. Instead, it’ll require a monthly (or annual) subscription, which is $19.99/month, or $14.99/month if billed annually (at $179/year). However, the company is offering a free 30-day trial to give things a whirl.

Currently the workouts offered focus on a variety of different categories including Power, Endurance, Technique, Recovery, Sprint, and more. In addition, swimmers will be provided pre-workout tutorials and post-workout analysis.

“It’s one thing to have a coach on the pool deck, but having one on-demand and guiding you through your workouts is next level,” said four-time IRONMAN champion, Lionel Sanders, referencing the unique power of the ‘FORM Smart Swim Goggles.’

According to Trend Hunter, DC Rainmaker