In 1997, the company started construction of the first hotel in the city of Dien Bien Phu. With foresight, our Chairman determinated do investment to Hanoi. Continuity in the years that followed, a series of branded hotels Muong Thanh has came.
In 2015, realized that the old brand identiy no longer identify the stature and the development of the hotel group now has more 4 and 5-star standards hotels. Mường Thanh decides to renovate the brands identity based on product characteristics, facilities and location of the hotels, which gave birth to the current 4 segment.This classification will help customers to get more accurate choice when deciding to use Mường Thanh Hotel Group' services.
We offer a variety of standardized solutions and facilities to satisfy a full range of needs and desires as well as provide them with unique experience. Different segments have different tastes and preferences and perhaps most significantly, different price points.
Market segmentation is about dividing customers into groupings that are in some way similar or the same. Muong Thanh Hospitality now is dividing the market in 4 of the most common are described below:
Mường Thanh Luxury: an upscale brand of Mường Thanh Hospitality, offers travellers hotels located in Vietnam’s major city centres, business districts and tourist destinations. Mường Thanh Luxury’s comprehensive range of high-standard services contributes to the well-being of both business and leisure travellers. Be sure to take advantage of our local culture experiences approach towards enriching your stay, where we will provide you with local insight and a fresh look at each city.
Being favorably located in the prime location of large cities, 4-star Mường Thanh Grand Hotels has brought great pleasure to for all guests travelling for leisure, business, special occasions, conventions and conferences. The magnificent combination between the cultural culinary traditions of ancient villages in the mountains of Vietnam, and modern architecture & facilities of Mường Thanh Grand Hotels will surely enhance customers “A relaxing moment, a touching sincerity”.
Mường Thanh Holiday is a collection of 4 star hotels which are mostly located near tourism attractions with their own characters and identities. The hotels will bring guest unforgettable experiences of local culture as well as unique atmosphere.
