Founded in 2000, the BreadTalk Group has rapidly expanded to become a distinctive household brand owner that has established its mark on the world stage with its bakery, restaurant and food atrium footprints.
Today, with close to 1000 outlets in 17 locales, the BreadTalk Group produces culinary magic for everyday recipes that people savour, uniting people with good taste around the world.
BreadTalk is a Singaporean bakery company that now also operates in several countries of Southeast Asia, South Asia, the Middle East and in China. It was the first to introduce “see-through” kitchens in Asia to demonstrate the freshness of its products, and it regularly creates new and localized breads and pastries to surprise and satisfy the tastes of loyal customers.
The brand’s success is widely relying upon its original and modern approach to baking, shop design and customer service. Not only has BreadTalk’s strategy and adaptability allowed it to quickly expand abroad but also through a portfolio of several other retailing brands that are managed directly or in partnership with companies across Southeast Asia.
BreadTalk’s signature, “Flosss Bun” was created by Katherine Quek (BreadTalk’s Finance Director). Its mix of a western-style sweet cream-filled bun coated with a generous layer of the Asian ingredient pork floss proved very popular – one is sold every 10 seconds worldwide.
