On 15 February 1864, Gerard Adriaan Heineken (1841–1893) bought De Hooiberg (The Haystack) brewery on the Nieuwezijds Achterburgwal canal in Amsterdam, a popular working-class brand founded in 1592. In 1873 after hiring a Dr. Elion to develop Heineken a yeast for Bavarian bottom fermentation, the HBM (Heineken’s Bierbrouwerij Maatschappij) was established, and the first Heineken brand beer was brewed.

In 1875 Heineken won the Medaille D’Or at the International Maritime Exposition in Paris, then began to be shipped there regularly, after which Heineken sales topped 64,000 hectolitres (1.7 million U.S. gallons), making them the biggest beer exporter to France.

In Southeast Asia, Heineken appears in many ASEAN countries (except Muslim countries). Especially, Vietnam is the third largest Heineken beer market in the world. In the first quarter of 2021, the company’s profits doubled in Southeast Asia, but then were hit hard by the distancing regulations in some countries, especially Vietnam. By the end of the year, when these countries started to reopen, Heineken’s profits showed signs of going up, although not quite as strong as before, but still maintaining its role as the most consumed beer in Southeast Asia.

According to Wikipedia.