Bigo Technology has developed proprietary artificial intelligence and machine learning that is integrated into the application. The AI features are used to enhance user engagement and experience during live streaming.

People can live broadcast their life moments, show their talents and receive virtual gifts from supporters. Users can watch trendy live streams and they can filter out broadcasters from a certain country on the explore page. Viewers can support their favorite broadcasters with in-app gifts, and some popular broadcasters use the app as a full-time employment

Users can broadcast and watch live streams of popular games, such as PUBG, League of Legends, RoV, Free Fire, Fortnite, Call of Duty, Dota 2, Hearthstone, Rules of Survival and more.

Broadcasters can take PK challenges with other people. Those who get more points through gift-receiving win the game. There are 1:1 and team PKs.

In 2021, Bigo Live launched its virtual live 3D avatars. Users can represent themselves through digital avatars created on the app. The ‘Virtual Live’ feature is developed using a blend of VR and AR technology to capture realistic facial expressions and mimic user movements as they livestream in real-time.

According to Wikipedia