According to the data table, Indonesia’s market ranks 4th worldwide with 170.4 million smartphone users, behind China (953.55 million users), India (492.78 million users) and the United States of America (273.76 million users).
According to IDC Worldwide World Mobile Phone Tracker, the Indonesian smartphone market is expected to reach 44 million units by 2022, growing by 8% year-over-year (YoY) as supplies improve. The first half of 2021 recorded strong growth of 47% compared to 1H20 and 20% against 1H19, although the market slowed in 2H21.
As we move into 2022, IDC expects smartphone supplies to improve gradually. Smartphone vendors are expected to start stocking up before the Ramadan festive period, and to prepare for changes in the Tingkat Komponen Dalam Negeri (TKDN) local content regulation, as well as tax increases in April 2022.
Oppo and Xiaomi are the two phones with wide coverage and are most used by Indonesians. OPPO became the leader of the low-end segment with a 28% market share, compared to 24% in 2020. Xiaomi achieved the highest growth in 2021 among the top 5, with Redmi 9 becoming the company’s best-selling product in the Indonesian market.
According to statista.com AND idc.com
(https://www.statista.com/chart/25207/countries-with-the-highest-number-of-smartphone-users/ AND https://www.idc.com/getdoc.jsp?containerId=prAP48973022)
