HomeAsean NewsKuala Lumpur was most-visited SEA city as Travel Activity Surged in 2022,...
Kuala Lumpur was most-visited SEA city as Travel Activity Surged in 2022, Airbnb reveals
(Aseanrecords.world) New data from Airbnb reveals that Southeast Asia is experiencing a surge in travel as the region continues to recover from the pandemic. According to internal data from the platform, the number of nights booked across Southeast Asia on Airbnb doubled in 2022 compared to 2020, indicating a positive uptrend towards travel activity similar to that before the COVID-19 pandemic.
While Thailand was the most visited country on Airbnb in Southeast Asia in 2022, Malaysia’s Kuala Lumpur was ranked the most-visited city during the same year, followed by Bangkok and Phuket in Thailand, Pattaya in Thailand, and Chiang Mai in Thailand.
As for visitors, the U.S., Australia, the UK, Germany, and South Korea were the top five countries of origin for international Airbnb guests visiting Southeast Asia in 2022.
Intra-Southeast Asia travel remained popular with Singaporeans seeking escapades on Airbnb, and Singapore-Malaysia was the top intra-Southeast Asian travel route on Airbnb, followed by Singapore-Thailand and Singapore-Indonesia.
Notably, the pandemic has also shifted travel trends in the region, with group travel gaining momentum as many travelers focus on connecting with loved ones.
Family travel on the platform increased by 60 percent in 2022 globally compared to pre-pandemic levels, and group travel in Southeast Asia more than tripled year-on-year in 2022. Solo travel in the region also grew by more than 2.6 times compared to the previous year.
Many travelers across Southeast Asia are now staying for longer and more deeply engaging with local communities, with long-term stays of over 28 days in the region growing by more than 2.5 times year-on-year in 2022.
In Malaysia, there is strong optimism about the revitalization of the travel sector in Southeast Asia, with a commissioned YouGov survey showing that over 80 percent of surveyed Malaysians are optimistic about the travel rebound in the region. 91 percent also believe that the travel resurgence will benefit local communities and the national economy.
In terms of varying things up and getting the best value, Airbnb’s has said that its search tools have made a palpable difference. For example, guests booking through a Flexible Date search on the platform in cities such as Kuala Lumpur or Bangkok are now more likely to book a stay outside popular areas in the city.
Ahead of major holidays and festivals throughout the region, there is strong travel momentum amongst Airbnb guests to travel within Southeast Asia.
Guest searches for Songkran in Thailand increased more than 310 percent year-on-year, and guest searches for the March-April summer travel season in the Philippines surged almost 400 percent. This Ramadan, guest searches increased almost 600 percent in Malaysia and over 500 percent in Indonesia.