Reebonz targets customers in the Asia-Pacific region, and is one of the most established online luxury sales companies in Southeast Asia consisting of over 300 staff, with business operations in eight countries in Singapore, Malaysia, Indonesia, Taiwan, Hong Kong, Thailand, Australia and South Korea.

Samuel Lim, Daniel Lim, and Benjamin Han co-founded Reebonz in March 2009, starting the company with 18 employees. Prior to Reebonz, Samuel Lim founded one of South East Asia’s largest mobile content business, Fusion Mobile, in his first year of university in 2000. In 2004, he founded another line of business under eFusion Solutions Pte Ltd called Fusion Direct.

Benjamin Han and Daniel Lim had their first taste of e-commerce when Zuunbo.com was launched in 2007. Zunnbo.com was awarded seed funding by the Singapore Management University (SMU) Business Innovation Generator, which manages the Entrepreneurial Talent Development Fund together with SPRING Singapore for investing in promising business proposals.

According to wikipedia