In November 2021, UOB Malaysia announced a partnership with Prudential Assurance Malaysia Berhad (PAMB) to offer customers a suite of digital insurance solutions.

The “Virtual Face-to-Face” (VF2F) feature will be available on Pulse, the insurer’s all-in-one health, and wellness app. This enables its customers to manage their insurance needs digitally and conveniently, especially during the ongoing pandemic.

A little more than a video conferencing service, the VF2F feature also enables UOB’s customers to go through the entire process without needing to step into a branch. 

This includes receiving financial guidance to applying for and confirming their insurance coverage including the submission of all necessary documentation and forms 

UOB Malaysia is the first bank in Southeast Asia to use the VF2F feature, which is essentially a video calling service embedded in an app.