NutiFood’s original products include 3 groups: feeding nutritional powder, nutritional milk powder and high energy nutritional food, etc. Those days, with a mission of providing nutrition solutions suitable for every demand of each age group, each pathology and other special needs, with knowledge of nutrition, and good customer care, sales force was trusted by the market even though it was still ‘thin’. In spite of not being really professional, NutiFood’s images and activities has been continuously voted as Top 5 Vietnam high quality goods by Vietnamese consumers since 2001.
Since 2003, NutiFood has built a professional distribution system expanding throughout 64 provinces and cities with the ambitious campaign " The great fish eats the small", against multinational companies to hold most of market share in Vietnam. As a result, its revenue has increased more than 250% annually, accounting for the highest share of full cream milk powder. Since then, it has become a "phenomenon" studied by Departments and Schools specializing in Business Administration. In the book "Branding for Leaders", the famous expert, Richard Moore, stated: "With a specific market focus, with a memorable brand name and an concentrated trademark identity, Nutifood has been ready for next successes in Vietnam as well as export market".
Together with business operations, being derived from the business philosophy: "Every product is made to meet urgent nutritional needs of the community, to contribute to the overall physical development of Vietnamese", the company’s marketing activities and community charity have always been supported by many classes of Vietnamese consumers
In recent years, NutiFood has always been the main sponsor for many social activities, media campaigns, Symposiums on health of Vietnam Health Sector and Ho Chi Minh City such as “Vitamin A programs throughout Ho Chi Minh City”, “The World Milk Day”, "The children day", "The day of nutrition and encouragement to be against diabetes ","The bridge of health ","Diabetic Club", “Supporting communication activities of health for workers at export processing zones”, etc., creating an image of a friendly dietitian in practical community activities.
With the slogan "Nutrition solution of dietitians" which is considered to be the lodestar for our orientation, NutiFood has had strong investment in researching and developing specific nutritional products. In collaboration with local and foreign dietitians, Nutifood is the first local company to introduce to market specific diary products for patients, which can be used for tube feeding, and just a half price of imported products, products for diabetes, for young anorexics, obese people; product lines suitable for each growth stage of children, for pregnant women and nursing mothers, for the elderly who need calcium supplement, etc. The successful research, Grow PLUS+, has recently been the only product for stunted and malnourished children on the market, and been enthusiastically supported by consumers.
Currently NutiFood Nutrition Food Joint Stock Company’s products are available all over 64 provinces and cities. You can buy these products at the closest stores, supermarkets, etc.
