In mid-February 2015, Shopee launched in Singapore as a social-first, mobile-centric marketplace where users can browse, shop, and sell. Integrated with logistical and payment support, the asset-light platform claims to make online shopping easy and secure for both sellers and buyers.
Initially, Shopee started as a consumer-to-consumer (C2C) marketplace but has since moved into a C2C and business-to-consumer (B2C) hybrid model.
As of 2021, it is widely considered as the largest e-commerce platform in Southeast Asia with 343 million monthly visitors, and the company also serves consumers and sellers throughout in several countries across the Americas and Europe who wish to purchase and sell their goods online.
On Shopee, there are many stores such as Shopee Mall, Super Brand Day, Tech Zone, Shopee Mart with many offers and items, as well as a variety of shopping programs to attract users such as super sale, live stream, in-app games, discount codes or Shopee Coins to facilitate the user’s shopping experience more vividly.
Shopee also has its own payment app called ShopeePay (formerly known as AirPay) and recently the food delivery app NowFood has also changed its name to ShopeeFood, bringing Shopee to more customers.
Shopee is currently present in 6 countries in Southeast Asia and is the leading shopping application in these countries, including Vietnam.
According to Wikipedia
(https://en.wikipedia.org/wiki/Shopee)
