Shopee

Shopee is the largest online marketplace in Southeast Asia, with 343 million visits per month. It operates across the region and has recently expanded into South America. Indonesia, which is by far the largest economy in Southeast Asia, provides 27% of Shopee’s traffic.

Shopee was founded in Singapore in 2015. It is a pure-play marketplace, meaning that third parties, not Shopee itself, sell all products. It was only originally launched as a mobile app for consumer-to-consumer trading. Shopee is now mainly used by businesses selling new products, with a conventional website as well as a mobile app.

Shopee has been active in the six largest Southeast Asian economies since its launch, as well as Taiwan where it is now the most popular e-commerce website. It also has a localized website and app in Brazil. 

Tokopedia

Tokopedia is a pure-play online marketplace focused on Indonesia, Southeast Asia’s most populous country and largest economy. It was founded in 2009 by two local entrepreneurs, and has received funding from a range of local and international sources. Most recently, Chinese ecommerce giant Alibaba has invested well over a billion dollars in the company.

Tokopedia is the second most popular ecommerce site in Indonesia, narrowly behind Shopee.

Lazada

Lazada was founded in 2012 with backing from German startup studio Rocket Internet, who are behind several other online marketplaces worldwide including Jumia in Africa, Zalando in Europe, Linio in Latin America and the four online retailers operated by Global Fashion Group. Lazada was acquired by Alibaba in 2016.

Like Shopee, Lazada is based in Singapore. At first, it operated as a conventional retailer and only sold inventory directly. In 2013 an online marketplace was added and grew rapidly to account for the majority of Lazada’s sales. Lazada also invested heavily in warehouses and shipping networks as weak logistics slowed the early adoption of online shopping in the region.

Bukalapak

Bukalapak is the third largest online marketplace in Indonesia with 30 million monthly visits, behind Tokopedia and Shopee, with Lazada narrowly behind. It was founded in 2010 and is a pure-play online marketplace with no retail operation of its own. Bukalapak has over six million sellers and 90 million active users, and processes an average of two million transactions per day.

Blibli

Blibli, founded in 2011, is an online retailer and marketplace in Indonesia, with 20.6 million visits per month. It sells a wide range of merchandise, offering free shipping and interest-free credit on all products. Blibli runs a Global Seller Program to help international businesses sell on the site.

According to webretailer.com