In January 2022, market research firm Ipsos produced a report based on a survey of 3500 digital service customers aged 18 and up in Indonesia, Malaysia, Singapore, Thailand, Vietnam, and the Philippines.
According to research, 51% of Southeast Asians said they shop online more frequently, and 1 in 2 said they pay with digital wallets or other cashless methods. According to a recent Ipsos poll, 82 percent of Southeast Asian digital service users ordered food delivery and 43 percent used ride-hailing services.
“We make a list of Super App candidates in each country, then we compare user ratings based on four main indicators, namely user experience, engagement, awareness, and usefulness,” explained Soeprapto Tan, Managing Director of Ipsos in Indonesia, quoted Newsdelivers.com.
A super app is an application that offers a variety of services to fulfill various demands. Ipsos defines a super app as one that offers more than three digital services, such as transportation (ride-hailing), e-commerce, payment, food delivery, grocery shopping, and other services, according to the report. This study did not include any social networking apps.
It created a selection of super apps in each country based on the following criteria.
With an average score of 63 in all six nations surveyed, Grab is regarded the best mega app. Singapore and Vietnam had the highest Grab scores, followed by Malaysia, the Philippines, Indonesia, and Thailand.
Here are the 5 super apps in Southeast Asia:
1. Grab (63)
2. Shopee (52)
3. Lazada (42)
4. Gojek (22)
5. Tokopedia (14)
According to seasia.co