Established in 1928 at 322, Penang Road, opposite the famous Boston bar by two family members who are passionate about baking. The store was later succeeded by the second generation in 1948 and the third in 1982 by family members. In 2001, the store opened its first retail branch at Gurney Plaza and the next year, the store opened an online shopping store so that its customers could buy cakes without having to go to the store.

Realising the need to move together with the modern times with more creation of latest pastries after our long historical journey, the new family members of LOONG NAM have undertaken the construction of a modern biscuit manufacturing factory in Penang Science Park in 2020 and in early 2021, this new factory obtained all relevant international quality accreditations namely GMP, ISO22000, HACCP, HALAL and MeSTI. 

Throughout the shop’s nearly 100-year history of ups and downs, each cake recipe created by LOONG NAM’s forerunners tells an emotional history that makes their cookies incredibly delicious.

Through various internal R&D efforts after the completion of this modern factory, this fourth young generation of management team has created more healthy, tasty and trendy products such as granola, gluten free rice crackers, energy bars and chocolate products in addition to the traditional tasty biscuits.

In line with our efforts in modernising our product range while at the same time maintaining our traditional value, LOONG NAM has recently embarked on a rebranding exercise to rebrand our old logo and old shop into a more modern look.

According to loongnam.com