The company specializing in prepared foods, including seafood, canned fish (sardines, mackerel, tuna) and canned vegetables, especially baked beans. This food brand was founded in 1890 by a Frenchman named Alfred Clouet in Singapore, which was part of British Malaya at that time.
The predecessor of Ayam Brand is A. Clouet & Co., which mainly imports goods to Singapore, founded by Alfred Clouet. In 1899, Alfred brought canned food here, even though it was considered an extremely luxurious item at the time. He began to import and market canned sardines to the public and other canned goods. This is also considered the oldest canning company in Southeast Asia.
In 1954, the company was taken over by the Denis Frères Group of Companies. The name of the founder can still be found in some distribution company names: A.Clouet & Co. (KL) Sdn. Bhd. For Malaysia, Clouet Trading Pte. Ltd. for Singapore or A. Clouet (Australia) Pty. Ltd. for Australia – New Zealand.
The logo of the brand chosen by Mr. Clouet is a rooster, and the name of the brand is derived from the company’s regular customers. They call this canned food with the chicken logo “chop ayam” (meaning “Chicken Brand”). The company’s management also decided to change the company name to Ayam Brand.
The company’s main products focus on two specific markets: Canned Western cooking ingredients such as sardines, tuna and puffer fish, peas and baked beans in mainland Asia, and Asian cooking ingredients such as coconuts, Asian sauces and pastes for Western markets including Australia, New Zealand, France and the UK.
To date, Ayam Brand’s canned goods still dominate the Southeast Asian market in the countries where it is present, leading in products such as sardines, tuna, coconut and canned baked beans in Asian markets such as: Malaysia, Singapore, Brunei, Thailand, Indonesia and Hong Kong.
Every year, more than 60 million food cans are produced and marketed to more than 30 countries on 4 continents.
According to Wikipedia and ayambrand.com