The 28-year-old woman launched her non-fungible tokens (NFT) on Jan 14 and they blew up on the cryptocurrency market.

She has however insisted that she is not profiting from this — at least not directly — and her objective is to encourage other content creators to take control of their work.

Zhao, a National University of Singapore alumna, was a commodity broker before pursuing a career in the crypto industry.

The young woman told Cointelegraph that she was creating Telegram sticker packs for her fans when one of them suggested she mint them as NFTs.

Once she agreed to the suggestion, they tokenised the stickers into 1,106 NFTs which were sold out in minutes.

Throwing in some wordplay, the IreneDAO says its core values are “Simplicity, Integrity, Meaning, Purpose”.

According to